Holiday business. Services of holiday agencies. Do you need a room

The profitability of the holiday decoration business reaches 100%. Among the advantages are small investments and the ability to work alone.

In Krasnodar operates more than 20 companies involved in the design of holidays, the number of individual entrepreneurs is more. Some use a complex of materials - flowers, balloons, fabrics, garlands, others specialize in only one type of decoration, such as floristry.

One-time opening costs are minimal (IP registration and advertising). The main expense item is that materials and equipment for decoration are bought when there are already first orders (as a rule, the customer leaves an advance, which is spent on the purchase of materials necessary for decoration). The initial investment in the business, taking into account the first orders, is about 150 thousand rubles.

Who's on what

Market participants agree that competition in the Krasnodar holiday decoration market is strong due to the high profitability of the business and the low cost of organizing it. Some companies compete on know-how, others cut prices.

"Collect standard balloon decorations can do many, it's not difficult. To stay on the market, we studied special technologies and techniques for working with balloons, - says Elena Koroleva, director of the Cocktail Balloon studio. “To do this, we had to invest in training, analyze the work of foreign specialists.” The Cocktail Ball studio has been operating since 2001, it has five permanent employees and a staff that is involved as needed.

"We manage to get customers thanks to a small cheat: we add 10% to the waste of materials for the provision of services, while many - up to 100%, "says individual entrepreneur Irina Kudelko.

Business School

One desire to organize a business is not enough, market participants say, it is necessary to have special skills. For example, Irina Kudelko has been decorating for 8 years, she has two art educations, she is constantly studying at special courses. She works as a sole trader and works with several firms. She does not have her own office.

The decorator needs assistants, you can train the staff yourself. Irina Kudelko, for example, taught her husband the basics of decorating, and now they work together using various materials - flowers, balls, fabrics. Materials are purchased from Krasnodar suppliers, and if necessary ordered from Moscow.

The benefits of this business include part-time employment. “For me, as a young mother with a small child, this type of activity fits perfectly,” Irina Kudelko shares.

Customers with character

The customer chooses the type of material based not only on own desires and tastes, but also financial possibilities. Decorating with balloons is considered the fastest and most economical way. Flowers require special handling and are therefore an expensive form of decoration. Often services for decorating flowers are provided by flower shops. For example, Polina Karpukhina worked in a flower decoration business for three years, but she opened her own flower shop and plans to independently decorate celebrations. She will work alone at the Tuvi Bouquet flower studio, and she plans to hire workers to help decorate if necessary.

According to Irina Kudelko, customers are becoming more selective, for example, if decoration with balloons used to be popular, today the client asks to decorate the hall with flowers and fabrics.

According to Elena Koroleva, the problem for firms is the desire of customers to pay for one specific ball, not taking into account the time spent on developing and preparing the design idea. “Intellectual work should be appreciated,” she believes. Studio "Cocktail ball" fulfills from 40 orders per month. Three years ago, orders for wedding decorations were more often processed, now they have become less due to the large number of competitors. Now, according to Elena Koroleva, birthdays and anniversaries are most in demand.

For decorating weddings and anniversaries in the towns and villages of the region often invite specialists from Krasnodar. This gives a chance to start-up entrepreneurs to open a business in the outback, relying on the holidays taking place in their area. In this case, the main clients are those who planned to manage on their own, as well as customers who seek help from Krasnodar firms. As Krasnodar businessmen say, they are often approached from other cities. The peculiarity of such orders is simpler requirements and a minimum registration price.

Read other materials of the heading Choosing the industry of your business:

On the eve of the holiday, enterprising people have a question: "". In this article, we will offer several profitable business ideas that you can make great money on in just one day.

What is the benefit of organizing a business on the day of the city?

Why do we suggest trying to open your own business on this day? Everything is very simple! A large number of people go out on the street to have fun. They take certain amounts with them, which they are ready to spend on completely useless, but interesting things.

People prefer not to save on holidays. This is due to a psychological fact: before going out into the city, they give themselves permission to spend under the pretext of celebration. At this time, few people think about the relevance of acquisitions or how they will subsequently be used. It is important for those who are celebrating to have fun and “give free rein”, at least for a short period, for one evening.

The number of such days in a year is strictly limited. As a rule, this New Year, Christmas and City Day. An entrepreneur who wants to make a quick profit with a minimum of effort should pay attention to these attractive dates. If successful, he can earn up to 50 thousand rubles with minimal investment. And that's just a day's work!

A short guide on how to make money on a city day

In order to receive maximum profit from your business, you need to clearly formulate a plan. Below is a step-by-step guide to creating your own action plan:

How to earn good money at the bottom of the city?

As we already know, it is much easier to earn income from organizing events on a holiday than on any other day. Below the reader can get acquainted with several ideas on how to make money on the day of the city:

• Sweets truck. All the necessary equipment can be rented and installed on the central square of the city park, where a large number of people pass by. During the holiday, it will be useful to raise prices by a few rubles. By celebrating, the people are loyal to the pricing policy, and the entrepreneur will earn an additional several thousand. Prepare several types of sweet treats. A wide range is always pleasing to the eye. It creates a feeling of abundance, the possibility of choice is pleasant for everyone. Buy more products than you need on an ordinary working day, because on a holiday the number of buyers increases significantly.
• A street cafe can be organized quite quickly, in just a few days. By purchasing a stand, tables, chairs and a tent for arranging the kitchen, it will be possible to invite visitors. It is not necessary to create a chic interior and equip your establishment. People will be pleased to be on the street, watching the events in the park. At the same time, the businessman will have to spend money on acquiring a kitchen and hiring staff.
• Attractions for children and adults are a huge success during the holiday. To equip the site, you can rent the necessary equipment or install simpler devices yourself. An example of a very simple and profitable attraction is the game "hit the ball." Players need to pierce a ball with a dart from a certain distance. The winner gets a small soft toy as a gift, while the loser can be given a cheap consolation prize to lift their spirits.
• The exhibition and sale of handicrafts and souvenirs brings a huge income. During the celebration period, people often show a desire to purchase something to remember the wonderful day. They are ready to spend a lot of money on a beautiful trinket that will remind you of happy hours. Organize craftsmen who produce beautiful handmade goods and earn your income from the sale.
• Sale of cooling drinks is in great demand during the hot summer period. Celebrants purchase water and pleasant cocktails, ignoring the inflated prices. You can make great money on this if you put up a small tent equipped with a refrigerator on the park square. Being engaged in the sale of drinks for just one day, businessmen receive a monthly income of an average citizen.

In this article, we have determined why it is worth making money on holidays and how best to organize your business. Now the entrepreneur has valuable information in his hands that he can use to get rich quick.

If a person loves the holidays, he should think about how to become a wedding planner. The profession is quite difficult, but very interesting and profitable. For one event, you can get from 20 to 40 thousand rubles, and sometimes the salary is calculated as a percentage of the total cost of the holiday. As a result, this profession can be considered one of the most profitable and unpretentious. A person does not need to have a degree higher education, it will be enough desire and some personality traits. In this article, we will look at how to become a wedding planner, where to start your business, and how this profession differs from the rest.

Before becoming a wedding organizer from scratch in Russia, we suggest that you familiarize yourself with all the "pitfalls" of this profession. Such a vacancy is not suitable for everyone, because a specialist must be sociable, courageous, active, understand fashion trends and have organizational talent. If the reader has all the above qualities, he should consider the aspects of this work in more detail.

The advantages include the following points:

1. Constant communication with people, the opportunity to find new influential acquaintances.
2. The activity is exciting, it allows you to show creativity and creativity.
3. Excellent wage, which is many times higher than the salary of an employee in standard positions.
4. Great demand in any region. Regardless of the economic situation in the country, people often get married.
5. By the nature of his activity, the employee gets acquainted with many national traditions, finds out interesting competitions and receives communication.
6. It brings people great joy, gives them the best moments of life.

Among the flaws are:

1. The performer bears a serious responsibility, so he will no longer be able to retire in case of illness or other unforeseen circumstances.
2. Drunken high-ranking guests often bring serious problems, and the task of the organizer is to correctly resolve conflict situations. Because of their professions, these people may have firearms. It is necessary to check this moment in advance and ask all guests to hand over dangerous items to security.
3. You have to work 12 hours a day or more. During the execution of the order, there are practically no days off, any personal holidays and worries have to be postponed.
4. The activity is associated with constant movement around the city, regardless of weather conditions and the state of health of the performer.
5. In the cold season, people rarely hold weddings, so a specialist may temporarily be left without orders.
6. Not all partners and clients are friendly. The employee will need good endurance in order to resolve conflict situations and not confront problematic interlocutors.
7. High competition requires good self-promotion. At the start, you will need to seriously work on promotion and constantly make sure that customers leave only positive reviews. People pay a lot of money and want the event to be held at the highest level. They will be very upset if there are difficulties during the celebration.

Knowing all these features, the reader will be able to prepare for a difficult job and decide whether it suits him. Responsibility is very high, so you should not make quick rash decisions. Remember how you spent your own wedding and practice organizing the celebration of your relatives and friends. This will bring valuable experience and give a real understanding of the duties of a representative of this profession.

How to become a wedding planner? What professional qualities do you need to have?

As mentioned above, special education is not required for this, but it is very desirable to have the following abilities:

• Organizational talent is necessary, because during work you will have to solve a lot of problems, deal with documents, estimates, draw up reports, pay attention to logistics and great amount other moments. The employee is obliged to take into account all the nuances and gather the actors in right time. It is necessary to constantly coordinate the activities of your assistants and partners, to ensure that guests and newlyweds do not need anything.
• Providence. It is necessary to foresee force majeure circumstances and think through all the scenarios in advance: from bad weather to problematic guests. An employee must take care of blankets, umbrellas, medicines in advance. If problems arise during the event, they all fall on the shoulders of the manager.
• Internal discipline and multitasking. It often happens that several wedding projects are being prepared at the same time. In this case, the employee has to switch from one activity to another, while thinking about all the little things and difficulties. For clear coordination, you will have to have an inner core and constantly record your actions.
• Attention to detail will create the perfect holiday. During the wedding, everything should be at the highest level. The coordinator will have to take into account every little detail: bridesmaids' outfits, wedding dress and suit, makeup, jewelry, decorations, music, etc. All these elements, if properly located, will create an unforgettable atmosphere, but if used ineptly, they will drag the event "to the bottom".
• Love for people will help you endure their shortcomings and get real pleasure from your work. During the organizational process, the newlyweds repeatedly change their wishes and accuse the hired employee of unprofessionalism. A person should treat his clients well and understand their nervousness. Otherwise, he will not be able to work with them.
• Strong nerves must withstand even the most stressful situations. The coordinator has a very big responsibility and in case of failure of one of the employees, he must quickly replace him. Hired artists are often late, and cooks are not always professional in their duties.

  Interview with the founder and general producer of the Knyazev group of companies: where do event managers study

  The organizer cannot lose his head in a difficult situation, especially when the problem must be solved in a matter of minutes.

All of the above qualities can be developed, but it is better for a potential employee to already possess at least some of them.

Now we will talk directly about how to become a wedding planner. Step-by-step instructions will help you better coordinate your actions and tune in to work. To start a career, you will have to go through several stages. How to become a wedding planner:

1. Find partners. Do not engage in a complex and multi-stage process on your own. Arrange in advance with artists, makeup artists, culinary specialists and other specialists. The work of familiar people is much easier to coordinate.
2. Take a couple of free orders. It can be friends or acquaintances who are going to celebrate marriage. Despite the lack of payment, try to perform your duties as well as possible, because this is a valuable experience and reputation. Ask customers to leave feedback about the event.
3. Engage in self-promotion. Come up with a catchy name for your company and print business cards. Submit ads in newspapers and wedding magazines, communicate on specialized forums, create a thematic website or group on social networks.
4. During the holidays do beautiful photos and collect them in an album. The specialist must have his own portfolio for advertising services. Post photos on your web pages.

What is the job of a wedding planner? How to become one?

Now the reader knows how to become an individual entrepreneur and coordinate wedding celebrations. The manager receives a huge number of benefits, he becomes financially independent and acts at his own discretion. If a person likes to create a holiday and wants to bring joy to people, he should definitely try himself as a wedding manager!

How to organize business events? Business events and networking at trade shows don't have to be boring.

How to become a wedding planner

People are much better at remembering positive emotions. Plus - interactive with the participants allows them to liberate and create an effective working atmosphere. For the latest issue of the Protoplan blog, we have selected 10 ideas that will help turn any business event into an exciting event. You can easily use these ideas for staff team building before participating in the exhibition.

Fun and interactivity work wonders to bring people together, break down barriers, improve the work environment now and for the long term, and make people feel special.

The secret of holding business events: a little time and effort on the part of the event organizer - and the event will start working on the brand's reputation even more actively, whether it is a small meeting or an international conference.

Virtual Reality Worlds

The availability of VR technology has opened the door to a multitude of gamification options for business events of any format and size - even in a small space, you can give participants the experience of interacting with virtual reality. VR glasses and a computer are all you need to create a world where business event guests can do whatever they want. The game can be both individual and team - look at the options, choose the format that suits your business event or brand, and prepare a short introductory speech to explain the rules and objectives to the participants. For serious businessmen and ladies, this will be an unusual experience that they will surely share with colleagues.

sommelier game

Set up tables, serve for wine tasting, and place a few bottles of wine on each table. Arrange a tasting: pour trial portions into glasses, prepare evaluation tables for participants in a business event, where they can evaluate bouquets of drinks. Such a sommelier game will provoke a discussion of each variety between the guests at the table, liberate and create a more relaxed atmosphere at any business event.

Casino with own currency

Distribute an equal amount of your own currency to the participants of the business event and play roulette, craps or poker. Strong emotions will allow participants to open up, appreciate each other in an unusual situation and just have fun. Winnings in currency can eventually be exchanged for branded souvenirs, certificates or services of the organizing company or sponsor of the event.

climbing wall

A serious idea for those who are ready to arrange a powerful adrenaline rush for the guests of their business event. You can now rent a small climbing wall or a gym with such a wall in almost any city. The trainer must be included. The first few lifts can be educational, and then you can arrange a relay race. Don't forget drinks and snacks for business event attendees who are sure to want to eat and socialize after the sport.

Castles in the air

Wake up your inner child at your business event — arrange quests and contests for them using inflatable structures. Slides, castles and labyrinths - passing them at speed will make people laugh, that's a fact. Divide the participants of the event into teams and promise a good prize for the winners. This is an ideal exercise for team building, but also great for a break from a field training or a conference in the country.

Photo zones at business events

Create a maximum of places where participants of a business event can take pictures both individually and collectively. Encourage them to do this - arrange art objects, cardboard photo frames, all this can be branded. Just imagine what kind of media effect you will get in social networks if you competently and responsibly approach the preparation of a business event. Photo stands can be placed in the open area, in the halls, in the conference rooms.

It is important to properly plan the event space. The easiest way to do this is with the help of the smart online tool SpacePlanner — it is suitable for organizers of events of various sizes, from large exhibitions to trainings. In SpacePlanner it is very convenient to assemble the layout - arrange stands, furniture, equipment. It also makes it easy to create commercial offers and send them immediately from the system, calculate the budget and display the online catalog on the event website.

Register, create an event, invite your colleagues to it - and get ready without fear of missing out on details. Track changes in the project budget online - if you change the layout, you do not have to recalculate it. The system will do it for you. And the catalog of objects built into the service will turn the drawing of buildings into a game - it's so simple and exciting.

Now the SpacePlanner service is operating in the open testing mode - join for free and hold business events at the highest level of comfort for yourself and your clients. Leave feedback - we will develop the project and come up with even more useful features.

Collective creativity

There are tons of options here, from making pottery to huge, intricately patterned coloring pages that teams of competitors have to paint against the clock. By the way, a drawing can be thematic - reflect the theme of a business event or the field of activity of the organizing company. The final posters can be used in the company's office as a reminder of the collective creative impulse.

Archery

An absolutely fun and very exciting activity that does not require large expenses for the organizer of a business event. A few targets, a few sports bows, a couple of instructors - and a team shooting tournament for participants in some kind of business training is ready. Targets can be branded, don't forget about it.

Photo booth or photo zone

A simple but sweet idea that is simple and fairly cheap to implement at a business event of any format. Guests will get to know each other, take pictures and keep the cards as a keepsake. Another option is to hire a photographer and, at the end of the event, post all the photos on your website or social networks in order to attract traffic to your resources.

Bowling
An equally easy way to have a good time with business partners. You can rent a hall or set up your own bowling alley - balls and skittles are inexpensive. Think about who will keep score and how, and what prizes you will give to the winners.

digital board

A modern and interactive format of creativity is drawing on digital touch panels. They can be used as a board, for example, for brainstorming in training or playing guessing charades. Having a digital board in your home is a good idea, a very useful thing, it can come in handy at any corporate event.

Choosing a business event for a company - one of 19 thousand exhibitions and fairs from around the world - is easy in the Protoplan online catalog. We regularly update the statistics, dates and contacts of the organizers - all information is fresh and reliable.

Our free online ExpoPlanner service will help you prepare for the exhibition - register, use it to do everything on time and not miss anything.

Read useful articles for exhibitors, participants and organizers of exhibitions and business events in the Protoplan blog.

Organization of children's holidays - where to start a personal business?

A profitable business can be built on the creative branch of activity. One of its varieties is the organization of children's parties. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose the invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out if the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Making a portfolio and finding clients can take a long time, and business taxes will have to be paid. Therefore, clients are first developed, after which the case is officially registered from scratch.

The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the company's capabilities. You need to register your business with the tax office. It is better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the USN is that the report is submitted only once a year.

You do not need a license to establish a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• Car or any mobile transport, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for holidays, which needs to be designed in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy-tale animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of ​​the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Negotiation room.
2. Stock.
3. Managers' room.

For a successful business project, it is desirable to organize your own creative website. To create a portal, you need from 12 thousand rubles.

Profession "Event-manager (Organizer of holidays)"

For monthly promotion, you need to spend about 3 thousand more rubles.

Recruitment for the company

When the question arises of how to open a holiday agency, you should first take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require you to hire many employees at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of the logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above staff, depending on the profile of work, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's organizer of holidays. His responsibilities include:

• Creation of a children's scenario and its coordination with parents.
• Clear planning of all details.
• Finding and supplying the members of the children's event with costumes.
• Decorating the hall for children, compiling a menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. It is also worth paying attention to freelancers. In which case they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

Basic expenses for starting a business:

• Rent of premises (about 300 thousand rubles).
• Necessary equipment (musical equipment will be expensive: microphone, subwoofers, mixing console). For children's holidays, you need a lot of costumes, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $10,000 to $100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's holidays will help to develop a client base. The agency earns 10-15% commission from small orders and 3-5% commission from large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring good profit. However, this is a seasonal thing. Summer is a rather unprofitable time of the year. Since most children are sent to health facilities or taken away on vacation.

Useful information on the case

The search for clients for business development should start in your area. It is enough to send colorful postcards to all houses. Later, you can take a more serious approach. Advertising is of several types:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Phone marketing.
• Direct marketing or direct marketing (direct communication between the client and the contractor).
• Departure of managers to enterprises for negotiations.

Do not forget about the regular customers of the agency, arranging festive evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative, and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate holidays for the children of employees. Recently, it has become popular to organize science parties for children. At such parties, children are told in an entertaining way about science and shown various experiments.

Your agency for organizing children's holidays needs to be nurtured gradually. If a businessman stands still, then customers will get bored and find a more creative entrepreneur. Thinking about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What is missing.
• Where to get it.

The name of the event agency also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with sufficient activity and desire.

Shop of ready-made business plans - what you are looking for is already here!

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On this page, you can download or read a ready-made standard business plan for an agency for organizing holidays and corporate events for free.

Typical business plan for a company for organizing and holding holidays

Overview section

This business plan provides for the opening of an agency for organizing holidays for corporate clients, children's institutions and individuals.
The organizational and legal form of doing business is a limited liability company. This option is optimal for a number of reasons. First of all, because the main clients will be legal entities.
The degree of success of the project is assessed as medium-high and depends, first of all, on the region. In many regions, this niche is practically free, but in Moscow and St. Petersburg the level of competition is already quite high.
Description of the enterprise
It is planned to open an agency for organizing and holding holidays with the necessary staff and equipment.
Description of services
It is expected that the agency will provide clients with the following services:
- organization of corporate events
- organization of children's parties
– organization of leisure evenings
- organization of private parties
– organization of seminars and conferences
Market analysis
In this section of the business plan, you need to give a detailed description of the market for holiday agencies in your region. It is necessary to note the shortcomings in the work of existing companies in order to avoid them later in your business.

Production plan

The agency's office should be the central place in the organization of holidays agency. When choosing an office, consider the convenience of its location for potential customers, because it is in the office that negotiations will take place. The office should consist of two rooms - a workspace for managers and a meeting room. The total size of the office will be approximately 40 square meters.
If there is no appropriate repair in the office, it must be done in order to create the appropriate mood and entourage for customers.
The next step will be the purchase of equipment for the office. As a rule, you will need the following list of equipment:
— computers with Internet access according to the number of managers
- copy machine
- Fax
After the office is ready to work, it is necessary to hire a staff. As a rule, employees for a holiday agency are divided into two categories - permanent employees and visiting employees.
Permanent employees are managers who search for clients and work with customers.
Incoming workers are actors, clowns, dancers, presenters, etc., that is, all those who do not need to be constantly kept on staff.
Note that it is desirable to hire experienced managers with solid experience in attracting clients.

This will quickly recoup the start-up costs.
After the staff is recruited, you can move on to a wide advertising campaign. You can advertise a holiday agency in the following ways:
— creating your own website
- telephone marketing
— direct marketing
– work in the field – departure of managers for negotiations at enterprises
- word of mouth - after the successful organization of the holidays, your agency will be recommended
During the first months of the agency's work, there will not be very many orders, and then the number of orders will constantly increase.
A few words about what equipment may be required when organizing holidays:
- projection screens
— projectors
- musical equipment
– cars
- structures for mounting the stage
At first, all this can be rented, and then, as incomes grow, you can buy it as a property.
Note that it would be nice to have an agreement with some cafe or restaurant, so that when organizing events, they also provide participants with food. This will attract more customers. The convenience of this approach is undoubted - the customer receives the whole range of services "from" and "to".

Financial plan

Next, we will consider in detail the financial component of this business project.
Expenses:
– office rent – ​​300,000 rubles per year
– repair – 50.000 rubles
– equipment – ​​100.000 rubles
– salary of 4 managers – 400.000 rubles per year
Total: 850,000 rubles needed to start
Income:
- organization of holidays - from 50,000 rubles of net profit from each event.
As practice shows, successful agencies earn 10-20 million rubles a year in 2-3 years after the start of work.
Thus, holiday agency payback is about 1-1.5 years.

You can download a ready-made business plan for organizing holidays here

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Quick search for ideas here:

Modern man is fed up with advertising. It takes more and more effort to get his attention. Today, one of the most popular methods of working with clients is organizing events. A bright holiday becomes the best gift for the consumer.

When building our event communications, we must simultaneously think about both the goals of the event and the guests of the meeting. So, based on target audience, all activities can be divided into three large groups:

Corporate events

Who but your employees are the personification of the values ​​of your company? A satisfied employee who is part of a close-knit and friendly team is the key to a successful business.

Lukoil held its own game “What? Where? When?", in which the questions were based on the rules corporate culture. At the same time, two tasks were solved: team building and implementation of the principles of business ethics. And at the end of the evening, the guests had only one question: “When is the next game?”.

Use the format of team competition, and it is better to make teams from strangers working in different departments or branches. Only in the course of a gambling game will people really get to know each other and feel like a single team.

Events for partners and distributors

These are more formal and serious events, which, however, should not be boring. Formal and monotonous presentations, seminars and conferences will quickly get bored and certainly will not be remembered by anyone. But any business meeting can be held in an original and interesting way, if you approach it with imagination.

So, instead of the usual presentation to distributors of a new product, the iCook pasta cooker, Amway decided to break the Guinness Book record for making the longest ravioli in the world.

Holiday agency business plan

And she beat, fashioning almost 30-meter! Guests received direct involvement in the preparation of this, as well as their author's Italian dishes, and then with pleasure they treated each other to ravioli cooked in the presented pastovars.

Make the most of the product being presented, involve partners in interaction: let them try, touch and examine the product. Your own experience is always remembered better than a bright presentation from the stage.

Events for the external public

What could be more fun than a concert, more spectacular than a dance flash mob or more soulful than a picnic? What if your company organizes it? Nothing is remembered better than pleasant emotions that will now be associated specifically with your brand.

Sokolniki Park has found an unusual way to inform the whole city about the appearance of the largest ice slide in Moscow. A festival of unusual sleds "Battle Sleigh" was held, where participants competed in the design and testing of unusual sleds on this very hill. This format compares favorably with traditional festivities and entertainment, and therefore gathered a lot of participants and spectators!

But event management is not limited to defining the type of your event. How and, most importantly, where to learn how to write a program, select speakers and calculate the budget correctly? Formal education usually involves formal knowledge that is difficult to apply in reality. Learning to organize events can come through books. Of course, high-quality literature allows you to understand the basics of event management. But will even the right textbook replace the speech of a practitioner who, through his own experience, has learned the solution to all difficult situations? Hardly.

We conduct PR training in an exciting way: the acquired skills are practiced in practice.

“I plan to start decorating weddings, I have a lot of thoughts, but I don’t know where to start. Advise"

Most importantly, it's not where to start)) But just start. Get it and start doing something! Many people have a certain fear of the future. It seems that there are a lot of thoughts, what will not work or what needs to be done to make it work for sure?

When I started, I confess I did not have these questions. I was just curious and wanted to have fun. It's the same mood now. I'm not afraid of failure, I can learn from everything that I don't do and do!

It's been 7 years since we started. I am still analyzing some of our mistakes. This coin also has a reverse side. Ignorance of any truths can also go for good.

How to start in a crisis or the rules of mindset for success

Crisis is a word that hides the unknown, necessarily debts, loans and lack of money from buyers.

We started in a crisis. We honestly didn't know how it could affect the wedding market. We did not know fear and squeezed to the maximum. Rule number 1 - do not build yourself a framework. Our thinking is limitless and it can give us brilliant ideas if it is allowed to.

The second insight of those years: Not every neighbor's grass is greener and tastier. It always seems to us that a colleague is better, more interesting, more profitable and more successful. Knowing this for sure, you choose 2 paths. Or live with the idea that you will never be so cool. Or set the bar higher and surpass yourself!

When we started, we had an idol in the wedding market. We dreamed of getting on the same level with them. They did everything possible and impossible. The illusion that our idol was doing well moved us forward at an unspeakable pace.

Can you imagine how surprised we were when, after 1 year, we met the idol in person? We were disappointed with the level of service. But we are in the black! So rule number 2 - exceed all expectations! Jump over yourself, make it so that you yourself feel sorry for parting with a product or service.

And now 6 small stages of your successful movement:

Stage 1 - Write down the answers to the questions

Determine for yourself whether I really want it and why I need it. It is imperative to answer this question in order to know what moves you forward. You will remember your answer when your hands give up, when difficulties or failures arise! But knowing why you are doing it will move you forward! Write down the mission of your company. Ask questions:

• What benefit will your actions bring to the world?
• How will your company benefit? Write down the purpose of the company.
• What should you and your employees come to every time with a successful project? Read How to Find Good Employees.
• Who is your client?
• Where can you find him, hook him up, where can you sell him the services of your company?

Stage 2 - Study, study and study again

Start learning. If you are ready to fill the bumps yourself (it's nice), then go through the entire Internet and collect all the information you can. What restaurants are there in your city, in what style to decorate there, what styles are there, what are they characteristic of. Collect interesting ideas to your creative portfolio.

YOU must be a professional. It is very difficult to sell your services when you do not fully understand them yourself.

How to open a holiday agency from scratch

Monitor the market for wedding professionals and decorators.

Stage 3 - Style development

Develop your own style and flair. What kind of weddings do you want to do? Elegant? Light and romantic? For 40 or 300 people? Identical decorators are chosen by price. There are queues of customers for decorators with personality.

Stage 4 - They should start talking about you

Tell everyone what you do, because you need clients. Let at first it can be friends. use free ways promotion own brand. Company account in VKontakte + group. And also do not forget about everyone's favorite in the work of Instagram.

For more information about which promotion methods to use, read the "Effective advertising, what is it?" and "How to calculate the effectiveness of an advertising channel" . In these articles you will learn in more detail what and how to use, and also, I hope, you will be able to find a couple of new ideas for yourself.

Stage 5 - Partnerships

Start partnerships with everyone in the wedding industry!

And for those who starts a business with family members or friends, I advise you to read "About Partnership and Partners", written from the experience of owning a business with a friend.

Stage 6 - We grow only up

In our business, I advise you to grow gradually. Slowly and don't rush. Your client grows with you. Work every day. Write down a plan for how many clients you need in a certain period, calculate how many you need to generate every week and follow the plan. Without a clear goal, you don’t know where to run and where the finish line is.

Don't pretend to be active. Your every action should be aimed at getting a client.

So the most important thing is to take the first step! If you don't, someone else will get ahead of you! Follow your dream, you just have to reach out and grab it by the tail.

Helpful information:

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A profitable business can be built on the creative branch of activity. One of its varieties is the organization of children's parties. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose the invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out if the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Making a portfolio and finding clients can take a long time, and business taxes will have to be paid. Therefore, clients are first developed, after which the case is officially registered from scratch.

The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the company's capabilities. You need to register your business with the tax office. It is better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the USN is that the report is submitted only once a year.

You do not need a license to establish a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• Car or any mobile transport, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for holidays, which needs to be designed in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy-tale animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of ​​the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Negotiation room.
2. Stock.
3. Managers' room.

For a successful business project, it is desirable to organize your own creative website. To create a portal, you need from 12 thousand rubles. For monthly promotion, you need to spend about 3 thousand more rubles.

Recruitment for the company

When the question arises of how to open a holiday agency, you should first take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require you to hire many employees at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of the logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above staff, depending on the profile of work, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's organizer of holidays. His responsibilities include:

• Creation of a children's scenario and its coordination with parents.
• Clear planning of all details.
• Finding and supplying the members of the children's event with costumes.
• Decorating the hall for children, compiling a menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. It is also worth paying attention to freelancers. In which case they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

Basic expenses for starting a business:

• Rent of premises (about 300 thousand rubles).
• Necessary equipment (musical equipment will be expensive: microphone, subwoofers, mixing console). For children's holidays, you need a lot of costumes, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $10,000 to $100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's holidays will help to develop a client base. The agency earns 10-15% commission from small orders and 3-5% commission from large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring good profit. However, this is a seasonal thing. Summer is a rather unprofitable time of the year. Since most children are sent to health facilities or taken away on vacation.

Useful information on the case

The search for clients for business development should start in your area. It is enough to send colorful postcards to all houses. Later, you can take a more serious approach. Advertising is of several types:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Phone marketing.
• Direct marketing or direct marketing (direct communication between the client and the contractor).
• Departure of managers to enterprises for negotiations.

Do not forget about the regular customers of the agency, arranging festive evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative, and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate holidays for the children of employees. Recently, it has become popular to organize science parties for children. At such parties, children are told in an entertaining way about science and shown various experiments.

Your agency for organizing children's holidays needs to be nurtured gradually. If a businessman stands still, then customers will get bored and find a more creative entrepreneur. Thinking about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What is missing.
• Where to get it.

The name of the event agency also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with sufficient activity and desire.